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Go To Market Playbook

You're two weeks from launch and still can't say, in one sentence, who this is for and why they'd switch. That's not a copywriting problem — it's a missing G...

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安装到 Tokeny（自动）

下载 ZIP
安装"go-to-market-playbook"技能
技能信息：
- 名称: Go To Market Playbook
- 标识: go-to-market-playbook
- 描述: You're two weeks from launch and still can't say, in one sentence, who this is for and why they'd switch. That's not a copywriting problem — it's a missing G...
- 版本: 1.0.0
下载地址：
https://www.tokeny.space/api/skills/go-to-market-playbook/download
继续

复制上方内容到 Tokeny 客户端并在会话中发送即可自动安装；也可直接 下载 ZIP并拖动到技能窗口安装。

SKILL.md

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install go-to-market-playbook

What you get after installing:

  • Positioning canvas and ICP worksheet you can fill in for any product launch
  • Channel-market fit matrix matching distribution to your buyer journey
  • Competitive battle cards and objection-handling messaging framework

Go-to-Market Strategy Template — B2B & B2C Launch Planning

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

A structured GTM template you can fill in for any product launch — B2B or B2C.

  • Positioning canvas: Define your category, differentiator, and value prop
  • ICP worksheet: Identify and prioritize your ideal customer profiles
  • Messaging framework: Headlines, elevator pitches, and objection handling
  • Channel-market fit: Match distribution channels to your buyer journey
  • Competitive analysis: Battle cards and positioning against alternatives

Channel Sequencing by Revenue Stage (2026 consulting data)

Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash:

ARR stageWhat unlocksDiscipline
Pre-revenueFounder network, warm introsFirst 3 customers closed personally by founders
→ $500KPH, Reddit, Discord, founder brand, owned content matrixTotal acquisition spend <$20K; no scaled paid ads pre-PMF
→ $1MInfluencer partnerships + SEM + founder brandHand-test 5–10 keywords to establish CPA before scaling
→ $5MSEO/SEM at matrix scale, multi-channel paid, referral loopsSystematize organic content production
→ $20MPLG + SLG combined, host your own conference—

Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners).

Guardrails before north stars

A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: when activation drops below threshold, automatically throttle acquisition. Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it.

Paid acquisition red lines (field-tested)

  • Cost per signup: $5–8 acceptable. Cost per paying user: under $50, ideally under $30. At $100 per paying user something is structurally broken — stop and audit before scaling.
  • Watch for polluted-traffic signals: average session time collapsing (a real case went 189s → 8s after ads ramped) or thousands of paid-in users converting at zero.

B2B channel ranking, measured

Conversion order across client projects: LinkedIn > Reddit > Twitter. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only.

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