安装"rednote"技能技能信息： - 名称: Rednote - 标识: rednote - 描述: RedNote (Xiaohongshu international alias) quick guide for overseas users: what the platform is, account setup notes, and content methodology. Full note-writi... - 版本: 1.0.0 下载地址： https://www.tokeny.space/api/skills/rednote/download 继续

SKILL.md

RedNote（小红书国际名）入口 Skill

RedNote is the English name of Xiaohongshu (小红书) — China's lifestyle search engine and social commerce platform, which gained global attention during the 2025 "TikTok refugee" migration wave.

完整的笔记创作与运营方法论在本团队的 xiaohongshu 主技能中，本入口面向海外用户提供快速上手信息。

Quick Facts

One app, one community: unlike Douyin/TikTok, RedNote runs a single app for both Chinese and international users
Content model: image-text "notes" + video, discovered via search (long-tail, evergreen) and feed recommendation — think "Instagram × Pinterest × a search engine"
Primary language: Chinese dominates search and recommendation; English content works but reaches a smaller pool

For Overseas Users / Creators

Account: overseas phone numbers can register; content policy follows Chinese platform rules (stricter than Western platforms on politics, medical claims, and off-platform links)
Growth logic: bury searchable keywords in your title; covers decide clicks; save-worthy list-style content beats vibes
Monetization: brand deals must go through the official Pu Gong Ying (蒲公英) platform; undeclared ads get throttled
Biggest pitfall: putting WeChat/WhatsApp handles in bio or comments — off-platform contact info is aggressively penalized

Agent 典型用法

海外用户问"RedNote 是什么/怎么用" → 用本档案回答
要写笔记、诊断数据、做账号规划 → 转用 xiaohongshu 主技能的完整方法论（标题公式/封面形态/漏斗诊断/合规红线）

Scope

This is an alias/onboarding skill; the full playbook is maintained once in xiaohongshu to avoid divergence
Platform rules change; verify specifics in the in-app Creator Center

Rednote

安装到 Tokeny（自动）