📦 Install
clawhub install viral-marketing-playbook
What you get after installing:
- Viral loop anatomy — mechanics behind referral, invite, and content loops
- K-factor math to calculate viral coefficient and model growth scenarios
- Real case studies from Dropbox, Notion, and Loom viral engines
Viral Loop Design — Referral, Invite & Share Mechanics
Products don't go viral by accident. This playbook teaches you to engineer virality.
- Viral loop anatomy: The mechanics behind referral, invite, and content loops
- K-factor math: Calculate your viral coefficient and model growth scenarios
- Incentive design: What to offer referrers and referred users (and what doesn't work)
- Share triggers: Moments in the user journey where sharing feels natural
- Case studies: How Dropbox, Notion, and Loom built their viral engines
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
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